Jennie Allen

Instagram, Facebook, TikTok, Pinterest, Blog, & Sms MANAGEMENT, Content Strategy, Podcast strategy, Short Video EDITING, and COMMUNITY MANAGEMENT

 

In March 2022, I undertook the challenge of elevating Jennie Allen's digital presence, focusing on social media optimization. My responsibilities encompassed the creation of concise video content, as well as the formulation and execution of a robust social media strategy.

During Jennie's three-month sabbatical, I not only maintained but surpassed her social media growth objectives. Highlights of the accomplishments include:

  • Instagram Metrics:

    • Followers: 324K to 346K

    • Engagement: 67K to 83K

    • Reach: 594K to 1.1M

  • TikTok Growth:

    • Followers surged from 10K to an impressive 43K.

The success of this period can be attributed to a strategic approach. Leveraging Jennie's content archive, I strategically showcased her new book, concurrently establishing her as a prominent thought leader in the space.

Content examples

@jenniesallen You need to know your Bible. Study your Bible. Understand it for yourself. The only way to fight confusion from the world is Biblical literacy. 📖 Panel from Awaken Conference in Dallas, TX with @jd_rodgers @jpokluda @davidjmarvin | #TheBible #biblestudy #christiantiktok #chrisitansoftiktok #theporch #awakenconference ♬ original sound - Jennie Allen
@jenniesallen Stop waiting for people to initiate with you. They won’t. You need to initiate. 💛 #awakenconference #theporch #initiate #friendshipadvice #friendshiptips ♬ original sound - Jennie Allen