Christmas with At Home
CREDITS
My Role: Art Direction and Content Creation | Production: At Home Stores
For the Christmas campaign, I played a part in storyboarding paid media and directing, capturing, and editing content that showcased At Home’s holiday offerings with warmth and festivity. Through a mix of nostalgic scenes and vibrant, celebratory moments, the campaign highlighted At Home as a go-to seasonal destination, resonating with holiday shoppers and driving strong engagement across social platforms.
Halloween with At Home
CREDITS
My Role: Art Direction and Content Creation | Production: At Home Stores
To elevate the Halloween 2024 campaign, I developed storyboards for Paid Media and led all aspects of content creation. From eerie, atmospheric shots to playful moments, I directed, captured, and edited each piece to bring At Home’s Halloween collection to life. The campaign resonated with our audience, driving engagement and amplifying At Home’s position as the ultimate seasonal destination.
At Home x Oh Joy! Christmas
CREDITS
My Role: Art Direction and Content Creation | Production: At Home Stores | Copywriter: Alise Gray
For this holiday season, I directed, captured, and edited all social content, bringing the festive spirit to life with vibrant visuals. From styled shots to engaging video content, the campaign connected with audiences across platforms, boosting seasonal engagement and highlighting At Home’s range of holiday decor.
At Home x Oh Joy!
CREDITS
My Role: Art Direction and Content Creation | Production: At Home Stores | Copywriter: Alise Gray
To introduce Joy Cho’s playful and vibrant design to our audience, I directed, captured, and edited all social content for the launch. Through colorful posts and engaging Reels, the campaign showcased Joy’s unique style and enhanced At Home’s brand perception, achieving high engagement across platforms.
At Home x Elf on the Shelf
Role | Content Creator and Art Direction
Studio | At Home Studios
Deliverables | Social Media Content
Brand and product launch 2023
At Home x Ty Pennington
Role | Content Creator and Art Direction
Studio | At Home Studios
Deliverables | Social Media Content
Halloween 2023
📽️ Ty Pennington's Halloween Spectacle: A Behind-the-Scenes Peek
Step into the creative laboratory where Ty Pennington transformed into a mad scientist for his "Cool & Creepy" Halloween collection collaboration with At Home. As the content creator, I directed and filmed this electrifying project right in our studio.
Watch Ty in action as he cooks up chilling looks and launches his spooktacular line. From crafting eerie decor to embracing the spirit of Halloween, this behind-the-scenes glimpse captures the playful yet innovative side of Ty.
Other Social Pieces
At Home x Willow Crossley
Brand and product launch 2023
Role | Content Creator and Art Direction
Studio | At Home Studios
