Awaken 2022 Conference

social media team lead, Instagram MANAGEMENT, Content Strategy, and COMMUNITY MANAGEMENT

Shaping Digital Experiences for The Porch Staff and a 4,000-Person Audience

In collaboration with The Porch Staff, I took the lead in steering the social media team and facilitating the 21-member creative team's deliverables for "The Rehearsal" conference. Our collective objective was to showcase this monumental 4,000-person event on Instagram, fostering a vibrant digital presence for attendees to engage with throughout the conference.

Strategic Leadership and Collaborative Excellence

  • Social Media Team Leadership:

    • Orchestrated and led the social media team to deliver a dynamic and engaging online experience.

    • Ensured seamless coordination among the 21-member creative team to meet project objectives.

  • Digital Engagement Goals:

    • Crafted and executed a social media strategy focused on bringing the conference to life on Instagram.

    • Designed and implemented initiatives to create a lively and interactive digital environment for attendees.

Results: A Vibrant Digital Journey

Our collaborative efforts bore fruit, transforming The Rehearsal conference into a captivating digital spectacle:

  • Instagram became a vibrant canvas, showcasing the energy and essence of the 4,000-person event.

  • Attendees actively engaged with the digital experience, contributing to a lively and memorable conference atmosphere.

This project stands as a testament to the power of strategic collaboration in amplifying event experiences and creating lasting impressions in the digital realm.

Take a look behind the scenes!

Instagram Stories

Post examples